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A Case for Love

The PROJECT

Our main goal for the "A Case for Love" campaign was to create a sense of excitement and urgency to encourage people to buy tickets for its one-day screening through Fathom Events on January 23. However, we aimed for more than just selling tickets. We wanted to engage deeply by carefully promoting the movie trailer to specific audiences, ensuring our messages resonated with those who would truly connect with the movie's themes. Simultaneously, we sought to build an active social media community around "A Case for Love," encouraging meaningful conversations and interactions that would not only raise awareness but also guide followers towards buying tickets. Acknowledging the strength of collaboration, we formed important partnerships with organizations that shared the values and interests of our target audience. Through these partnerships, we hoped to expand our reach and add credibility to our message.

The SERVICES

  • Social & Paid Media Strategy
  • Social Content Development
  • Ads Creative Development
  • Social & Digital Paid Media Execution
  • Video Editing
  • Community Management
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The Story

In a world marked by division and discord, "A Case for Love" emerged as a beacon of hope and unity, fostered through a robust partnership between director Brian Idle and his dedicated team at Grace-Based Films, alongside our team at Sandoval Agency. Together, we embarked on a transformative journey to bring this thought-provoking documentary to life, united by a shared commitment to fostering understanding and empathy.

Inspired by the teachings of Bishop Michael Curry,  the film was a testament to our collective vision and dedication. Through heartfelt interviews with individuals from diverse backgrounds and perspectives, "A Case for Love" delved into the profound impact of selflessness on issues ranging from racial justice and sexual identity to military service and refugee experiences.
Audiences were invited to witness the power of love to heal, unite, and ultimately redefine our shared humanity—With our combined expertise in storytelling, outreach, and audience engagement, we worked tirelessly to ensure that "A Case for Love" not only sparked dialogue but also inspired action and meaningful change.

For our agency at Sandoval Agency, this partnership represented more than just a project—it was a testament to our core values and mission to make a positive impact through creative collaboration. We were honored to stand alongside director Brian Idle and his team, amplifying their message and impact. Together, we demonstrated the power of partnership to transcend boundaries and foster a more inclusive and compassionate world.

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“A CASE FOR LOVE reminds us that no matter who you are or where you are from, love and kindness is a thread that connects us all. We just have to be willing to choose it. Through wide-ranging interviews, the audience realizes that each of us is unique and has our own story to share. But it is the power of love and kindness which helps us overcome challenges, differences, and division.”

-Jaclyn Lindsey, Co-Founder & CEO of Kindness.org

The Strategies

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IDENTIFY the most receptive audience segments for the movie, we conducted audience behavior and engagement testing. This allowed us to target our marketing efforts more effectively, ensuring that our messaging resonated with those most likely to purchase tickets.

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Develop a detailed paid media strategy, leveraging data-driven insights to precisely target audiences with tailored advertisements, maximizing the impact of our promotional efforts.

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ESTABLISH a social media community centered around the movie's themes. By creating meaningful interactions and discussions, we aimed to build excitement and anticipation among our followers, ultimately directing them towards ticket conversion.

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ENGAGE relevant organizations to expand our reach and support the movie's release. Collaborating with like-minded entities allowed us to tap into existing communities and leverage their networks to amplify our message.

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DRIVE Film awareness throughout its limited theatrical run, particularly among audiences prone to impulse ticket purchases. Through strategic content distribution and targeted advertising, we kept "A Case for Love" top of mind, ensuring that potential viewers didn't miss the opportunity to experience the movie on the big screen.