The Story
In David Ayer's Heart of the Beast, Brad Pitt plays James Belmont, a Special Forces officer stranded in the Alaskan wilderness with his combat dog, Odin. Beneath the survival action is a story about trust, brotherhood and holding on when there is no map, themes that speak directly to faith audiences. Those audiences rarely respond to studio marketing, though. They listen to the pastors, worship artists, comedians and meme accounts they already follow every day. Paramount brought Sandoval in to put the film inside those conversations, in those voices, for both men and women of faith, in the final two weeks before opening weekend.
“Courage isn't a feeling. Courage is an action.” Had to stop and sit with that one. Joshua 1:9 has carried me through more seasons than I can explain. He goes with you wherever you go, even when you're scared.
Evan Craft, worship artist (1.4M followers), from his Heart of the Beast post
The Execution
Sandoval ran every creator partnership end to end. After vetting 43 accounts across 21 faith lanes, the team handled outreach, negotiation and booking, then placed each creator under a signed partnership agreement covering deliverables, timing and disclosure. Each partner received a one-page creator brief and a media kit with the film's story, release date and call to action. A single Sandoval point of contact managed every conversation, from concept feedback through posting dates. The content was built with the creators, not handed to them. Sandoval developed concepts from studio stills, key art and trailer footage, and drafted each caption in the creator's own voice, so partners could adjust it and publish as themselves. Sandoval also ran the approval loop between creators and Paramount and tracked all nine committed deliverables through to their live links. Each live post was packaged with branded content access so the studio could amplify it from the creator's own hand.
