I Will Survive


Our objective was to create extensive awareness, ignite anticipation, and drive audience engagement for the release of the 'I Will Survive' film. Through our messaging, we aimed to celebrate Gloria Gaynor's resilience and musical journey, inspiring a deeper appreciation for her story and the challenges faced in the music industry. Ultimately, our goal was to drive maximum viewership and support for the film, resonating with audiences and showcasing the power of perseverance.


  • Social & Paid Media Strategy
  • Social Content Development
  • Ad Creative Development
  • Social & Digital Paid Media Execution

The Story

We were beyond stoked when we got the chance to partner with the legendary Gloria Gaynor. Her story, rich with depth and universal appeal, begged to be shared.

Together with Gloria's team, Sandoval Agency dove headfirst into crafting an effective strategy to amplify the powerful message of 'I Will Survive' to audiences everywhere. Through this extraordinary collaboration, we witnessed Gloria's unwavering courage and faith, guiding her through even the darkest times.

Directed and produced by the talented Betsy Schechter, this documentary invites viewers to witness Gloria Gaynor's remarkable journey. From the heights of stardom to the depths of despair, her story showcases the incredible resilience of the human spirit.

Through interviews, footage, and reflections, 'GLORIA GAYNOR: I WILL SURVIVE' documents Gloria's eight-year quest to create a gospel album amid personal challenges. It's a tale of triumph, faith, and the pursuit of dreams, reminding us it's never too late to thrive.


"Gloria Gaynor’s story will inspire women everywhere to never give up – and continue to bet on themselves."

—People magazine

The Strategies


DEVELOP compelling visual narratives that showcase pivotal moments from Gloria Gaynor's life and her comeback journey. Highlight the transformative power of resilience and perseverance, engaging audiences with impactful storytelling.


CREATE Content that Offers an insider's perspective into the creation of the film, spotlighting the dedication, challenges, and triumphs of Gloria Gaynor. Humanize her journey, fostering relatability and connection among viewers.


INSPIRE audiences to reflect on the enduring legacy of "I Will Survive" and its impact. Invite them to share their personal stories of overcoming challenges, resonating with the film's themes of resilience and triumph.


ENGAGE Audiences by promoting the "I Will Survive" film as an inspiring and celebratory film for women. Highlight Gloria Gaynor's resilience and the strength portrayed in her journey, framing it as an ideal movie outing for female groups to witness the power of friendship, perseverance, and support together. Emphasize the narrative's relevance to shared experiences, making it a must-watch for Galentine's gatherings seeking empowerment and unity.